Episode 37 - How to Write Copy That Sells (And Isn’t Sleazy) with Zak Columber

If you’re trying to market a product or service, chances are at some point you’ve wondered:

- How do I get people to buy from me?

- Which words will sell? 

- How can I write in a way that gets people to take action? 

- How can I write sales copy that works, but isn’t sleazy or slimy? 

Or even

- How can I write effective sales copy without losing my authenticity (and feeling like a slime bag?)

In this episode, copywriter Zak Columber takes the mystery out of copywriting.

Zak Columber helps online business owners earn more revenue through systematic customer research, well-crafted direct response copywriting, and authentic storytelling. His work as a marketing strategist and copywriter has driven over $6.8 million dollars in revenue to date.

In this episode, Zak reveals some of his best copywriting secrets — minus the mystery, pretentiousness, and scammy vibes that you might get from other marketers.

We cover:

- How to inspire your audience to take action and buy from you, without resorting to sleazy tactics or making people feel worse about themselves

- How to build trust with your audience 

- Why customer research is so important, and how to do it. (Hint: Zak offers a bunch of specific questions you can ask when talking to customers — take notes!)

- Zak’s #1 way to improve your marketing overall

- Why copywriters can help — or massively mess up your business, and what you should know before hiring someone

- The importance of active listening, and how it can set you apart from 95% of other marketers

- A simple template for writing subject lines that will get people to open your emails.

- Why marketing does not equal social media, and what you should do if your business relies heavily on social

- How to connect with your audience AND make room for your own unique personality and style. (Yes, authenticity matters, even in marketing!)

And when you’re done listening, don’t forget to grab the customer research bonus resources Zak mentions. 

Get them here: https://zakcolumber.com/blog/research-into-revenue-1

And here: https://zakcolumber.com/blog/research-into-revenue-2