46 | Need Clarity on What Content Attracts Ready-to-Buy Clients? How to Make Your Content Hit Home Every Time with an Authority Blueprint

Do you need clarity on what content attracts ready-to-buy clients to grow your business? Or feel like your content is just… not quite landing?

Maybe you're putting out great posts and emails, but they're not creating the engagement you hoped for. If your content feels a little scattered or your audience isn’t connecting as deeply as you'd like, this episode is exactly what you need.

Ready to create a content strategy that connects and converts?

Join the priority waitlist for my Signature Content Series. Inside, I’ll walk you through building an Authority Blueprint that makes every piece of content resonate with your audience. Sign up here.

And if you have any questions or need more guidance, DM me on Instagram at @productivityforcreatives – I’d love to help you out!

Today, I’m diving into understanding your audience’s journey and how to align your content with it, using a powerful tool I call the Authority Blueprint. We’ll cover how to make every piece of content hit home by guiding your audience through a clear, intentional path that fosters connection, trust, and growth.

Here’s what you’ll get from this episode:

• Why You Need an Authority Blueprint: Going beyond content creation to build consistency and trust with your audience.
• Defining Your Core Authority Pillars: Identifying the unique topics where you can bring insight that sets you apart.
• Creating a Messaging Bank for Impact: Building a toolkit of key statements, stories, and analogies for consistency.
• Mapping Content to the Audience Journey: Crafting content for each stage from awareness to decision.
• Building Anticipation with Content Themes: Developing themes that bring structure and keep your audience coming back.

Timestamps:

• [00:01:00] Why You Need an Authority Blueprint: Creating content with a purpose that builds trust.
• [00:03:00] Define Your Authority Pillars: Establishing your areas of expertise that resonate with your audience.
• [00:08:00] Build Your Messaging Bank: Tips on storing statements, stories, and analogies that make your content shine.
• [00:12:00] Map to the Audience Journey: Aligning content with the stages of awareness, consideration, and decision.
• [00:15:00] Use Content Themes to Build Anticipation: Structuring your content calendar around themes that align with your authority.

Ready to create a content strategy that connects and converts?

Join the priority waitlist for my Signature Content Series. Inside, I’ll walk you through building an Authority Blueprint that makes every piece of content resonate with your audience. Sign up here.

And if you have any questions or need more guidance, DM me on Instagram at @productivityforcreatives – I’d love to help you out!

 

What's next?

>> Snag your FREE Guide: Batch 30-Days of Authentic Content for your business (+My FAVE AI Prompts!): https://jamie-johansson.mykajabi.com/authentic-content-fix

>> Watch the FREE MASTERCLASS: Creating Content for Your DREAM CLIENT, here: jamie-johansson.mykajabi.com/masterclass (Ps. This is NOT a webinar - but a 25-minute training taken straight from my paid Creative Content Fix Workshop that you'll love!)

 

Love the show? Leave a review for to the Systems for Creatives Podcast: https://apple.co/3Ty8sZ8

 

More of a visual person? Watch this episode + sub on YouTube, here: youtube.com/@officialjamiejohansson

And come say Hi in the comments!

 

📲 Follow Me on Instagram: https://www.instagram.com/productivityforcreatives

 📝 Join my email list for all the weekly insights, tips and promos I don’t share anywhere else: https://jamiejohansson.com/insider

📝 Join the Conversation in Our Facebook Group: https://www.facebook.com/groups/productivityforcreatives

 Website: https://jamiejohansson.com/