How Liv Conlon Built a 7-Figure Home Staging Business by Age 18

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to for transforming your business into an unforgettable brand. I'm Chris Panteli, Co-Founder and CEO at Linkifi, here with my co-host and Co-Founder Nick Biggs. We're excited to explore the powerful blend of branding, SEO, and link-building to boost your brand's visibility, credibility, and impact.

Today, we’re joined by Liv Conlon, Founder and CEO of The Property Stagers, a seven-figure home staging company operating across the UK. Liv shares her journey from starting a business at just 16 to scaling it into a major player in the property staging industry. She dives into growth strategies, PR tactics, and the essential role of personal branding in establishing industry authority. Plus, she reveals her latest venture: developing a software solution specifically for home staging businesses.

Key Takeaways from the Episode:

• Starting Young & Scaling Up: Liv launched The Property Stagers at 16, inspired by staging her mother’s property, which sold within days. She scaled her business to seven figures by expanding services, leveraging organic social media, and building an active referral network.
• Building Financial Independence: Liv also founded Stage Boss Academy, a coaching program helping women launch their own staging businesses, some of whom have gone on to achieve six-figure revenues.
• Effective PR & Personal Branding: By using her unique story and maintaining a steady media presence, Liv has built authority in home staging. Her story continues to draw media attention, with coverage from major outlets like the Daily Mail, which generates leads and positions her as an industry leader.
• Social Media & Partnerships: Liv uses a multi-channel approach to client acquisition, combining social media presence, press coverage, and partnerships with property developers and estate agents.
• Manufacturing & Diversifying Revenue: To support growth, Liv’s team now manufactures their own furniture, ensuring quality and expanding their product offerings for both short-term rental and staging clients.
• Remote Operations & Strategic Growth: Despite relocating to Spain, Liv successfully manages her UK-based team remotely. This shift allowed her to focus on high-level strategy, which helped her business grow exponentially.
• Innovative Software Development: Liv is developing an inventory and operations management software tailored for home stagers, potentially revolutionizing the industry.
• Upcoming TV Show: Liv is working on a UK-based home staging TV show, aiming to elevate her brand and industry visibility.

Memorable Quotes:

• “There’s enough room for everybody. I come from a mindset of abundance rather than scarcity.”
• “The press isn’t something you can do once—it has to be continually refreshed to keep your story relevant.”
• “When I moved to Spain, it was the best thing for my business because it allowed me to work on it, not in it.”

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