Episode 37 - Salim Awad on LinkedIn Lead Generation for Industrial Sales and Marketing

Episode 37 - Salim Awad shares his inspiring personal story and his journey experimenting with LinkedIn Lead Generation

Summary

In this episode of the Industrial Growth Institute podcast, host Ed Marsh interviews Saleem Awad, president of Spinner North America.

Saleem shares his remarkable journey from Colombia to the U.S. Army, his transition to law, and ultimately his role in advanced manufacturing.

The conversation delves into the importance of solution-based sales, building authentic customer relationships, and leveraging social media, particularly LinkedIn, for professional growth.

Saleem emphasizes the significance of accountability, authenticity, and commitment in leadership, as well as the need for a strong industrial base in the U.S.

Takeaways

• Saleem Awad's journey is marked by resilience and adaptability.
• The rebirth of manufacturing in the U.S. is a positive trend.
• Solution-based sales focus on customer success beyond just technology.
• Building authentic relationships is crucial in the machine tool industry. - LinkedIn is a powerful tool for professional networking and growth.
• Authenticity in leadership fosters trust and accountability.
• Prioritizing well-being is essential for effective leadership.
• Spinner North America aims to provide precision engineering solutions.
• Training sales teams to understand customer needs is vital.
• Social media can enhance customer engagement and trust.

Takeaway Quote from Salim Awad

• "The rebirth of manufacturing is real."

Check out Salim's website

LinkedIn: Salim Awad and Ed Marsh

Twitter: Ed Marsh

Instagram: Ed Marsh

YouTube: @SpinnerNorthAmerica and @EdMarsh

Show Transcript 

Chapters

00:00 - Introduction to Saleem Awad and Spinner North America
03:12 - Saleem's Journey: From Colombia to the U.S. Army as a combat diver
06:12 - Transitioning from Military to Law and Business Development
09:11 - The Shift to Advanced Manufacturing and Automation
12:11 - Solution-Based Sales in the Machine Tool Industry
15:10 - Building Relationships and Trust with Customers
18:09 - Leveraging LinkedIn for Professional Growth
20:47 - The Importance of Authenticity in Leadership
23:47 - Managing Workload and Prioritizing Well-Being
26:46 - Introducing Spinner: A Legacy of Precision Engineering
29:48 - Training Sales Teams for Success
33:12 - The Role of Social Media in Building Trust
36:11 - Preparing for Trade Shows: Engaging Customers Effectively
39:01 - The Importance of Accountability in Business
41:53 - Final Thoughts on Leadership and Social Media

 

What's the role of social media in industrial marketing? See how it fits into the concept of Overall Revenue Effectiveness. Learn more here.

 

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