Download - AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity

Discover

Podcast Features
Monetization
Podbean App
- Podcast Studio
  Easy-to-use audio recorder app.
- Podcast App
  The best podcast player & podcast app.

Help and Support
Popular Topics

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

How to Start a Podcast
How to Start a Live Podcast
How to Monetize a podcast
How to Promote Your Podcast
How to Use Group Recording

Log in
Start your podcast for free

Podcasting
Advertisers
Enterprise
Pricing
Resources
- Help and Support
- Popular Topics
Discover

Marketing x Analytics

Business:Marketing

AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity

2024-11-18

Download

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.

In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.

Watch this episode on YouTube!

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.