Dr. Michael Norton: The Ritual Effect

Harvard Business School professor Dr. Michael Norton joins On Leadership to share how rituals can be identified and used as a tool for all of us in our personal and professional lives. Dr. Norton explains the difference between rituals, habits, and compulsions, discussing how elite performers like athletes and celebrities often have elaborate pre-performance rituals that help them feel more prepared to perform. Dr. Dorton describes how rituals are often used to provide a sense of control and reduce anxiety, but can become compulsive and interfere with one's goals if taken too far.

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