Life After Pro Cycling: Jess Cerra on Entrepreneurship and Giving Back with The Last Best Ride

In this episode of Zone2Speak, Juliana sits down with Jess Cerra, a former professional cyclist, an entrepreneur, and a passionate advocate for the cycling community. Jess shares her unique perspective on life after being a pro, discussing how she continues to fit into the cycling world and what it means to embrace this new chapter.

 

We dive into the experience of selling her business, JoJé, and what it’s like to transition into working for the company that acquired it. Jess opens up about the tough decision to sunset JoJé and the exciting projects she’s focusing on now at Alete Nutrition.

We also talk about TLBR (The Last Best Ride), discussing the challenges and rewards of organizing an event and running a non-profit. Jess reveals how it’s been the hardest, yet most fulfilling, endeavor of her life.

This episode is a candid, inspiring conversation about navigating change, staying connected to your passion, and building a meaningful legacy in the cycling community.

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Follow Jess Cera

Instagram: @jesscerra 

Alete Nutrition: @saltstick🧂 @bonkbreaker 🍓

The Last Best Ride: @thelastbestride 

The Last Best Ride: https://runsignup.com/Race/MT/Whitefish/LastBestRide 

Donate to The Barbara Mansfield Champion Scholar Award:

https://runsignup.com/Race/Donate/MT/Whitefish/LastBestRide 

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To all of my listeners, thank you for your continued support. Keep building that base and having important conversations that feed the soul.

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