How Ash Jones' Personal Branding Catapulted a Startup to 200 Million Views

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Your ultimate destination for mastering branding, SEO, and link-building. Hosted by Chris Panteli and Nick Biggs, this podcast explores strategies for transforming your business into a powerhouse brand.

Episode Spotlight: Ash Jones – Founder of Great Influence

Ash Jones has shaped the personal brands of influential leaders, including Steven Bartlett and Gary Neville. In this episode, Ash discusses his journey from building Steven Bartlett’s brand at Social Chain to creating Great Influence. He shares strategies for personal branding, overcoming online barriers, and scaling influence.

Key Talking Points:

• The Origin Story: Ash’s meeting with Steven Bartlett and their journey in building Social Chain.
• Going Viral: How Ash’s dog, Bruce, went viral and became his first LinkedIn marketing pitch.
• Starting from Scratch: Transitioning from big-name clients to local entrepreneurs to perfect personal branding.
• Building Personal Brands: Distinguishing between personal branding and social media presence.
• The Magic of Authenticity: Why bringing your offline personality online is crucial.
• From LinkedIn to Real Life: Using content as a launchpad for public speaking and networking.

Key Insights:

• Foundational Strategy: Personal branding is about more than social media. It starts with defining who you are and what you stand for.
• Be Genuine: Content rooted in authenticity resonates better and builds lasting connections.
• The First Steps: For beginners, comfort is key. Start with content that feels natural and sustainable.
• Expanding Influence: Leverage social platforms to transition into offline opportunities like public speaking.

Memorable Quotes:

• “The job for us is to keep chipping away until we get the person offline, online.” – Ash Jones
• “It’s not about tips and tricks; it’s about making good, organic content.” – Ash Jones
• “Public speaking and posting content online are the twin engines of personal branding success.” – Ash Jones

About Ash Jones:

Ash Jones is the founder of Great Influence, a personal branding agency that helps entrepreneurs establish their presence and grow their influence. His impressive client roster includes the founders of Huel, Grenade, and Pretty Little Thing.

Ready to learn from Ash and level up your brand? Connect with him on LinkedIn at Ash Jones.

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