Matt Reynolds, founder of Barbell Logic, believes voluntary hardship is a key to success for those seeking lasting fitness solutions. Matt helps strength coaches and personal trainers transition from traditional gym-based models to online coaching. With over 25 years in strength sports and coaching, Matt launched STRONG Gym in 2008, one of the top strength gyms in the U.S., before selling it in 2015 to create Barbell Logic. His online coaching platform offers affordable, flexible training with expert coaches worldwide. Barbell Logic now serves thousands of clients, including high-profile individuals and organizations like the U.S. Air Force. Matt also hosts the popular Barbell Logic podcast, sharing his expertise in fitness and online coaching.
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