92 | Branding Basics: Essential Elements to Launch Your Service-Based Business with Danielle LaBonté

Hey Friend,

This week, I had the pleasure of chatting with Danielle LaBonté, a branding expert whose journey to becoming a graphic designer is as inspiring as her advice. While studying art history design in Italy, Danielle had an aha moment while working on her thesis. She realized she didn’t want to write about artists—she was called to be an artist. That calling wouldn’t go away, and it changed everything.

 

As Danielle puts it, her professor was more passionate about her thesis than she was. That realization led her to do a complete 180—leaving her art history path behind and going back to school to study graphic design. Now, she’s on a mission to help others find fulfillment in their calling and build brands that tell their unique stories.

 

Because, as Danielle says: "Your brand isn’t just a logo or colors—it’s the story you tell and the connection you build with your audience. Align your business with your purpose, and success will follow."

 

Here’s what we covered:

• The foundational branding elements you need from day one
• The impact of a professionally designed logo on client first impressions
• How to create a cohesive brand identity (think colors, typography, and style!)
• Whether a great brand guarantees success—or if there’s more to the equation
• DIY branding: Is it a cost-saving move or a potential risk?
• Practical steps to launch a brand that stands out and connects with clients

Danielle didn’t just share tips—she shared strategy. If you’re ready to create a brand that speaks to your ideal clients and sets your business apart, this episode is a must-listen. Hit play now and start building the brand of your dreams! 🎧

 

Connect with Danielle LaBonté

• Instagram, Facebook & Pinterest: @daniellelabontedesigns
• Website: https://www.daniellelabontedesigns.com/contact
• Danielle is also booking projects for Jan 2025 and onwards.

 

Next Steps

Ready to streamline your focus and start your service business? I’d love to help you take the next step!

• Download Business Clarity Blueprint: https://startthatbusinesspodcast.com/
• Book Coaching Session: https://www.chichiukomadu.com/coaching
• Leave An Apple Podcast Review: Watch this video to learn how to leave a review

 

Resources

• Need clarity on your calling? Sign up for the Clarify Your Calling Course
• Want to start a podcast? Sign up for Podcast Pro University