From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World

Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In addition, Napier’s A/B testing eBook is mentioned, offering valuable strategies for optimizing your landing pages and emails to boost performance and achieve better results. Finally, the insightful tip of the week offers practical strategies for pitching marketing automation to your boss, focusing on the benefits of increased sales leads, improved efficiency, and significant time savings.

About Napier

Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.

About Mike Maynard

Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

About Hannah Wehrly

Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.

 Time Stamps

[00:00:00] - Introduction
[00:01:12] - Acton's New AI Web Agent
[00:04:02] - Exploring SMS Marketing in B2B
[00:09:10] - Insights from the Liana State of Marketing Automation Report
[00:15:31] - How to Sell Marketing Automation to Your Boss
[00:17:06] - Conclusion and Key Takeaways

Follow Mike and Hannah:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724