How E-commerce SEO Survived the $20 Billion Affiliate Crash of 2023 with Keval Shah

Welcome to Market Movers: Building Brands and Links with Linkifi, the podcast that dives deep into the intersection of branding, SEO, and digital PR. Join us, Chris Panteli and Nick Biggs, as we explore strategies to make your business unforgettable.

In this episode, we’re joined by Keval Shah, Founder and CEO of Inbound Pursuit, an e-commerce SEO agency. From humble beginnings in web design to managing SEO strategies for e-commerce brands, Keval shares his journey and the insights that have helped businesses thrive in a constantly evolving digital landscape.

Here’s what we covered in this episode:

Key Takeaways

• Keval’s Early SEO Journey: How creating video game blogs and navigating Google AdSense sparked a passion for SEO.
• E-Commerce SEO Trends: Shifts in search traffic from affiliate sites to e-commerce platforms due to Google’s updates.
• AI's Impact on SEO: The current role of AI in content and its potential influence on commercial keywords.
• Mistakes in E-Commerce SEO: Common pitfalls, from bloated pages to weak content strategies, and how to fix them.
• Content Strategy: The value of granular content and its role in topical authority and customer conversion.
• Link Building Strategies: Balancing paid links, digital PR, and niche edits for a sustainable and impactful SEO strategy.
• Future-Proofing SEO: Preparing for Google’s changing algorithms and leveraging insights for long-term success.

About Keval Shah

Keval Shah is a seasoned SEO expert and the founder of Inbound Pursuit, an agency specializing in e-commerce SEO. His expertise helps brands optimize their online presence, drive traffic, and increase conversions.

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