How to Monitor, Track, and Convert Unlinked Mentions Like a Pro: Insights from Justyna Dzikowska

Welcome to Market Movers: Building Brands and Links with Linkifi, the ultimate podcast for elevating your brand through expert SEO, digital PR, and reputation management strategies. Hosted by Chris Panteli and Nick Biggs, this episode features Justyna Dzikowska, Head of Marketing at Brand24.

Justyna shares powerful strategies for leveraging social listening, tracking mentions, and monitoring competitors to stay ahead in the market. We also dive into reputation management, influencer outreach, and finding emerging trends before they go mainstream.

Key Takeaways from the Episode

1. Social Listening for Brand Success

• Understand what people are saying about your brand, industry, or competitors.
• Identify relevant hashtags, influencers, and emerging trends to shape your content strategy.
• Use tools like Brand24 to monitor sentiment and locate where conversations are happening.

2. Competitor Monitoring

• Deconstruct competitor strategies across PR, social media, and influencer campaigns.
• Track where competitors gain mentions and identify gaps to do something different.
• Look cross-vertical to discover innovative strategies from other industries.

3. Reputation Management

• Act on negative mentions within the first 24 hours to prevent crises from escalating.
• Use AI to filter and prioritize mentions based on sentiment and potential reach.
• Engage with dissatisfied customers and turn feedback into actionable improvements.

4. Tracking Unlinked Mentions

• Discover and convert unlinked mentions into backlinks for better SEO.
• Use mentions to build outreach lists, target journalists, and engage influencers.
• Monitor competitor mentions to uncover what resonates with their audience.

5. Harnessing Hashtags

• Learn which hashtags drive engagement in your industry.
• Spot emerging hashtag trends to align your content with growing conversations.
• Use insights to optimize social media reach across platforms.

6. Staying Ahead with Emerging Trends

• Leverage social listening to uncover keywords before they hit search engines.
• Be the first to create content around rising topics and dominate search results.
• Position your brand as a thought leader in your niche.

Featured Example: Reputation Management Done Right

Nestlé Poland handled a potential PR crisis expertly by addressing customer concerns on a small forum discussing baby food. Proactive, human communication ensured the issue didn’t escalate.

About Justyna Dzikowska

Justyna has over a decade of experience in SaaS, e-commerce, and AI marketing. As Head of Marketing at Brand24, she oversees content, SEO, performance marketing, and link building.

About Brand24

Brand24 is a social listening tool that tracks brand mentions, monitors sentiment, and identifies influencers and trends. It’s an essential tool for reputation management, competitor analysis, and finding new marketing opportunities.

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