04: Flipping the Script with Andrew Forsyth: How Video, AI, and Storytelling Can Elevate Your Business

In this episode of AI Your Business Podcast, Kim Fernandez sits down with Andrew Forsyth, founder of Pemberton Productions, to explore how small businesses can leverage video, storytelling, and AI to transform their marketing. Andrew shares game-changing insights on "flipping the script" - a strategy that makes video the starting point for brand messaging, web copy, and social media content.

With 15+ years of experience as a video producer and former senior roles at Microsoft and Canon, Andrew breaks down how advancements in AI tools, mobile tech, and storytelling craft are leveling the playing field for businesses of all sizes. If you’re ready to uplevel your brand story, produce captivating videos, and use AI to streamline your content creation, this episode is a must-listen.

Practical Takeaway:

Start Here: If you’re a small business owner, focus on one high-impact, simple solution with AI—like transcribing your video interviews to quickly generate website copy, headlines, or social media snippets. Start small, and build from there.

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Links Mentioned:

1. Pemberton Productions: Visit Andrew’s Website, Andrew's LinkedIn profile
2. Tools for Video Creation:

• Munch: www.getmunch.com
• Okus Clip: Explore Opus Clip

Storytelling Resources:

• Story by Robert McKee: Purchase the Book
• Storynomics by Robert McKee: Learn More Here

AI Tools for Content Creation:

• Claude AI (Anthropic): Learn About Claude
• ChatGPT: Explore OpenAI’s Tools

Dove Real Beauty Video Example: Watch the Dove Natural Beauty Campaign mentioned by Andrew for storytelling inspiration. Book Mentioned by Kim on Human Extinction Risks: The Precipice: Existential Risk and the Future of Humanity by Toby Ord