AI's Impact on SEO: 2024 Trends and Practical Use Cases from a Two-Decade Expert - Robert Niechciał

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Join Chris Panteli and Nick Biggs as they explore the latest trends in branding, SEO, and digital PR. In this episode, we're diving deep into the integration of AI into marketing and SEO with Robert Niechciał, CTO of SensAI and partner at Vestigio. With over 20 years in the industry, Robert shares groundbreaking insights on how AI is reshaping content creation, link-building, and data processing.

Key Takeaways from the Episode:

• Robert Niechciał's Journey: From electrical engineering to becoming a leader in AI-driven marketing strategies.
• The Evolution of AI in SEO: From natural language processing to the revolution brought by GPT-3 and beyond.
• AI's Biggest Use Case in Marketing: Speeding up processes, delivering better user signals, and enhancing content quality.
• Content Creation Tips with AI:
  • Use tools like ChatGPT with updated data sources like Perplexity or Claude.ai.
  • Prioritize chunking and structuring content for optimal results.
  • Localize prompts for accuracy in different languages or regions.
• Optimizing AI Prompts: The importance of clear objectives, examples, and step-by-step instructions to improve output.
• AI in Link Building: Automating outreach, analyzing topical relevance, and leveraging AI to enhance link authority.
• Technical SEO with AI: Use AI to analyze content structure, identify technical issues, and simulate Google's perspective on your site.
• AI for Data Processing: Tools like Whisper for audio transcription and DeFi for orchestration can help marketers gather insights from multiple platforms like YouTube, Twitter, and TikTok.

Resources Mentioned:

• AI Tools for Content and Marketing:
  • ChatGPT Canvas
  • Perplexity
  • Claude.ai
  • Whisper (Voice-to-Text)
  • Hugging Face for Llama Models
  • DeFi for AI Orchestration
• Learning Platforms:
  • Medium.com for AI insights
  • Runway.ai - newsletters for updates
  • Follow AI startups like Perplexity, Anthropic, and Meta for cutting-edge developments

About Robert Niechciał:

Robert is the CTO of SensAI and a partner at Vestigio, specializing in integrating AI into marketing strategies. A trailblazer in the AI marketing space, he blends engineering expertise with SEO acumen to help businesses harness AI for success.

Connect with Robert:

• LinkedIn: Robert Niechciał
• Upcoming Events: Founder's Mind in Poland, SEO Vibes Poland 2025

Set up a call with us now:

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