BFCM 2024 Recap [What We Learned + Key Takeaways for 2025]

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2024 BFCM Was Crazy! Here's What I Learned

In this video, I share my biggest takeaways from BFCM 2024 and the strategies that worked best during this record-breaking shopping event.

I break down key lessons learned from Black Friday and Cyber Monday campaigns, including insights into ad performance, conversion rates, and customer behavior.

Whether you’re an e-commerce brand or a marketer preparing for next year, these tips will help you optimize your sales strategy for future BFCM success.

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Who am I and why should you listen to me?
I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.