Download - The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari

Discover

Podcast Features
Monetization
Podbean App
- Podcast Studio
  Easy-to-use audio recorder app.
- Podcast App
  The best podcast player & podcast app.

Help and Support
Popular Topics

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

How to Start a Podcast
How to Start a Live Podcast
How to Monetize a podcast
How to Promote Your Podcast
How to Use Group Recording

Log in
Start your podcast for free

Podcasting
Advertisers
Enterprise
Pricing
Resources
- Help and Support
- Popular Topics
Discover

Marketing x Analytics

Business:Marketing

The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari

2024-12-22

Download

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits.

The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic.

They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.

Watch this episode on YouTube!

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.