Fighting the Dragon with a SWOT Analysis

Imagine you’re in the middle of a battle, facing a fire-breathing dragon. The heat is unbearable, the flames are closing in, and all you can see is the monster in front of you. That dragon represents the immediate crisis your business is facing—whether it’s a cash flow problem, mounting debt, or plummeting sales. It’s easy to become so fixated on the monster that you lose sight of everything else around you. SWOT analysis can help you fight the dragon of business distress and come out on top.