This week on The Publisher Podcast we speak to Katie Vanneck Smith, CEO at Hearst UK. Katie's career spans The Times, The Wall Street Journal and the Telegraph, as well as co-founding Tortoise. In the two years since joining Hearst, the company has launched and revamped membership programmes for Elle, Good Housekeeping, Men's Health and Women's Health, and soon Prima and Runner's World.
Katie talks about subscriptions versus memberships, the importance of publishing teams, the future of print, and what the point is of industry associations as she takes up her role as chair of the PPA. She also dives into the formulas that make memberships successful.
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