#1133 Engage, Stream, and Convert: Your Roadmap to LinkedIn Success | Sam Swirsky

I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach and writer who’s helped some of the biggest content creators build hyper-engaged fan bases. He shared actionable advice on how small business owners can do more than just collect followers—they can cultivate real, engaged communities on the platform.

Key Takeaways and Actionable Insights:

1. Engagement is a Two-Way Street: Comment thoughtfully, respond to messages, and create posts that invite genuine discussions. Make your audience feel seen and valued—relationships build loyalty.
   Try This: Start or end your next post with a question that sparks conversation.

2. Avoid Engagement Pods: They might give you vanity metrics, but they won’t build meaningful relationships or generate business results.
   Try This: Focus on interacting authentically with five new people every week.

3. Go Live (Even if it Scares You): Whether live or pre-recorded, streams are a great way to showcase expertise and start meaningful conversations.
   Try This: Plan a 10-minute live session with 3 talking points. Invite a colleague or client to keep the conversation natural.

4. Sharpen Your Profile: Be specific about who you help and the results you deliver.
   Try This: Review your profile headline—does it clearly state your offer? If not, rewrite it with a focus on outcomes.

5. Consistency Beats Perfection: Showing up regularly builds trust. Aim for good, not flawless.
   Try This: Commit to posting at least once a week, even if it's a simple post sharing a lesson learned or industry tip.

Whether you're fine-tuning your profile or experimenting with live streams, the key is showing up as your authentic self and focusing on meaningful connections. Those relationships are the foundation for real growth on LinkedIn.

LEARN MORE ABOUT SAM

He has been a LinkedIn coach & writer since 2021 & have worked with many of the largest creators on the platform, including: Justin Welsh (Currently ranked as the #1 creator on LinkedIn), Alex & Leila Hormozi, & Tasleem Ahmad Fateh who recently named me as the “Hardest Working Creator” on LinkedIn. My specialty is in growing a hyper-engaged fanbase for businesses & founders.