Finding the Cut: Never let a good crisis go to waste.

Running a business comes with a constant balancing act: you’re always weighing costs, managing resources, and trying to keep growth on track. But what happens when the tide turns—when revenue dips, margins shrink, and cash flow becomes a trickle? That’s when the tough decisions come into play. It’s not easy, but finding where to cut isn’t about simply slashing expenses indiscriminately. It’s a disciplined, strategic process that lays the foundation for recovery and future success.