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TRPy GRPy

TRPy GRPy

Business:Marketing

#18: Connected TV: Syn nemá ani dva roky a kúpil mi predplatné na Netflixe

#18: Connected TV: Syn nemá ani dva roky a kúpil mi predplatné na Netflixe

2025-02-07
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Connected TV je hot topic roku 2025. Možnosti reklamy v nej pribúdajú, a tak sme sa pozreli, ako to vyzerá na Slovensku. Koľko ľudí cez CTV viete zasiahnuť? Aký reklamný formát okrem videa máme k dispozícii? A čo znamenajú skratky OTT, AVOD a FAST? Dozviete sa v najnovšej časti podcastu TRPy GRPy, kde sme CTV rozobrali so Zuzkou Čubrik a Denisom Rakom.

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