Cracking the TikTok Algorithm: Lessons from an Unexpected Viral Moment

The Viral Nature of TikTok with Todd Maffin | Special Edition of Grey Matters:  Episode 75

In this special edition of Grey Matters, host Steve Dotto is joined by Todd Maffin to discuss the viral nature of TikTok. Todd, a former CBC radio show host and digital marketer, talks about his journey from having a modest TikTok account to gaining significant traction by posting content about identifying Canadian goods during trade tensions between Canada and the US. The conversation delves into the TikTok algorithm, the platform's unique engagement features, and strategies for repurposing content across other social media platforms. Tune in for an insightful discussion on content marketing, community growth, and the dynamics of social media virality.

Links:
Tod's website
https://todayindigital.com/

Naniamo Infusion
https://engageq.notion.site/Tod-s-Nanaimo-Infusion-Apr-25-27-19b3dc1abb9480b9a501d697edccf661

00:00 Introduction and Today's Topic
00:24 Meet Todd Maffin: Background and Expertise
01:34 Todd's TikTok Journey Begins
04:20 The Viral Growth Explained
06:09 TikTok Algorithm Insights
09:37 Engagement and Interactive Features
13:43 Cross-Promotion and Repurposing Content
19:16 Future Plans and Final Thoughts
22:10 Conclusion and Call to Action
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http://dott.to/magai

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