Google Ad Grant 2025 Updates (Part 2): Church Website, Landing Pages & Ad Performance

In this episode of The Pro Church Marketing Podcast, Jono and Melissa continue their 3-part series on the 2025 Guide to the Google Ad Grant for Churches. If you've been struggling to get your ads to spend—or wondering why your click-throughs aren’t leading to engagement—this episode is for you.

We’re talking all about your church website and how it can make or break your ad performance. You’ll learn:

• Why Google rewards content-rich, relevant landing pages
• How to write effective content that aligns with your ad campaigns
• The importance of strong calls-to-action and clear navigation
• How to optimize for mobile and improve page speed
• Common mistakes that tank your ad performance (like vague headers and third-party links)

Jono and Melissa also share insights on conversion optimization, what Google considers a quality score, and why your website content plays a key role in both ad performance and SEO.

👉 Want more impact from your grant? Tune in and take action!

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📩 Questions? Email us at hello@faithworksmarketing.com