072 | Turn Your Expertise into a Revenue-Generating Book – Paul McManus Breaks It Down

Have you ever considered writing a book but felt overwhelmed by the time commitment, the process, or even the fear of not being "expert enough"? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with bestselling author Paul McManus, creator of The Short Book Formula, to uncover how writing a concise, high-impact book can establish your authority, attract premium clients, and generate millions in revenue for your business. Whether you're a financial advisor, entrepreneur, or service professional, Paul shares a proven roadmap to writing, publishing, and leveraging a book—without putting your business on hold. 

Throughout this conversation, Patrick and Paul dive into the power of authorship, how to overcome imposter syndrome, and why a short book (12,000 words or less) is often more effective than a traditional long-form book. They also explore self-publishing strategies, AI tools, podcasting, and public speaking as ways to maximize a book’s impact. If you're looking for a powerful marketing tool to set yourself apart and scale your business, this episode is packed with actionable insights you won’t want to miss! 

Key Takeaways: 

• Why a short book can be the most powerful marketing tool for financial advisors & entrepreneurs. 

• How to write and publish a book in just 6-12 weeks without stepping away from your business. 

• The secret to overcoming imposter syndrome and confidently sharing your expertise. 

• How self-publishing on Amazon KDP makes book distribution easier than ever. 

• The one strategy that helped Paul generate over $500K from a single podcast appearance. 

• How to use books, public speaking, and podcast guesting to accelerate business growth. 

Learn More About Paul: 

• The Short Book Formula by Paul McManus 
• LinkedIn
• Financial Advisor Success Podcast episode
   

Episode Resources: 

• Rich Dad, Poor Dad by Robert Kiyosaki 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

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Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Art work by Two Tone Creative 

Audio, video, research and copywriting by Victoria O'Brien