#651 – ANOTHER Amazon Fee Increase? and Big Spring Sale Live | Weekly Buzz 3/25/25

Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon is making it easier to try using deals and coupons to create additional demand for your products
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2

Amazon’s Big Spring Sale 2025 starts March 25
https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025

AI startup Perplexity confirms interest to buy TikTok
https://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html

Catch Bradley Sutton at the Prosper Show!
https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al?

For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions.

Lastly, our strategy of the week features Helium 10’s Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you’re headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:38 - Coupons/Deals Skyrocket?
• 17:25 - Big Spring Sale
• 18:31 - TikTok Buyer?
• 19:31 - Prosper Show
• 20:22 - Helium 10 New Feature Alerts
• 24:24 - Strategy of the week: Keyword Sales Estimates