#6 - Thorsten Walther, CEO of Inspify, on the Importance of Storytelling in Luxury Brand Communication

In this discussion from Singapore, the founder and CEO of Inspify emphasizes the transformative power of storytelling in luxury brand communication. He highlights the need for brands to create emotional connections with consumers, particularly in the context of luxury shopping, where expectations for quality and engagement are high. The conversation explores the challenges brands face in maintaining consistent narratives across different markets and boutiques, stressing the importance of clarity and personalization in storytelling. Additionally, the role of technology, particularly AI, is discussed as a means to enhance customer engagement and deliver tailored experiences. Ultimately, the dialogue underscores the necessity for brands to innovate and adapt in a rapidly changing market.

 

Linkedin: https://www.linkedin.com/in/thorstenwalther/

 

Website: http://www.inspify.com/