Ep 013 - The New Rules of Marketing & PR with Best-Selling Author, David Meerman Scott
What hasn't changed in the past six or so years, David says, are the basic strategies of marketing in an ever-evolving hyper-connected world. What has changed are the tools that we use to publish our content on the web and engage with our audience.
Fast forward to the latest edition (the fourth) of the book and it has coverage of Twitter and Facebook naturally, but also the likes of Google+, Instagram and Pinterest.
Best-selling author, David Meerman Scott
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