SLMA Host Jim Obermayer interviews James
Anderson founder of Wholecrowd about the
subject of social advocacy and
Wholecrowd's mission in changing the
outcomes of political contests. We
discuss how Wholecrowd got its start and
how ti works. Jim is an interesting and
knowledgeable expert on political
campaigns but he says the Wholecrowd
system can also be used by B2B
About James Anderson
James Anderson is the Founder and CEO of
Wholecrowd and a partner at Collins
Anderson Philp Public Affairs.
During the 2010 cycle, Jim Anderson
served as the Executive Director of the
Republication Part of Iowa helping
organize a political organization that
shifted the balance of power in the
State House. Defeated the incumbent
Governor, elected a Secretary of State
and cut the voter registration gap in
half. Jim also directed one of the most
robust fundraising operations the state
party has ever seen.
Prior to his time as the Executive
Director, Jim served as the Deputy
Political Director of the Republican
National Committee. In this role, Jim
managed a national political field team
and oversaw the day-to-day management of
the political department.
During the 2008 cycle, Jim served as the
Iowa State Victory Director for the
Republican National Committee. While
there, he helped build the most robust
field operation the state had seen and
exceeded all voter contact records set
in previous cycles.
Before 2008, Jim was a Presidential
appointee under George W. Bush at the
United States Department of the Treasury
where he worked directly with the
Treasury Secretary on Public Affairs
issues and the US Department of Commerce
where he focused on international trade
in the United States Commercial Service
Jim is a native of Gwynedd Valley,
Pennsylvania. He received his Bachelors
in Public Administration from James
Wholecrowd is the revolutionary social
advocacy tool that listens for, builds,
communicates with, and activates digital
crowds of supporters across all
social media platforms at lightning fast
pace, and radically lower cost versus
traditional advocacy, Wholecrowd
delivers new results.
What you need to know about Crowds:
What is a crowd? A crowd is a
group of like-minded people built into
an online community.
How do I build a crowd? Simply
tell us what words to listen for.
Wholecrowd does the rest.
How do I manage a crowd?
Wholecrowd is simple and
customer-friendly. a designated client
manager will act at your direction to
build and activate your crowd.
How does Wholecrowd listen?
Wholecrowd finds everyone talking about
your key words on social networking
platforms and blogs across the country
How does Wholecrowd build?
Wholecrowd is unique. it doesn't just
monitor people talking about your
keywords; it allows you to bring those
people together into an online community
by messaging and directing them to your
What is a crowd site? A crowd
site is a unique portal whereby crowd
members can communicate, learn more
about your issue, share information with
others, and find out how to take action
on your behalf.
How does Wholecrowd communicate?
Wholecrowd lets its users communicate
directly with people talking about their
issues en masse or one-on-one.
How does Wholecrowd activate?
Wholecrowd is unique because it creates
a platform by which a crowd-builder can
urge people talking about their keywords
to take action (e.g., contact a
lawmaker, write a letter, call a