Bob Briggs is a 50 year old man from Tennessee and has lost 145 lbs in 14 months eating a low carb high fat diet. The reason he made his Butter Makes Your Pants Fall Off video is that he believes the life giving message about fat being medicine is not getting out to the people who need it the most. Bob says when we talk about grass-fed meat and free range eggs and organic milk, we have shut out the people on the lower end of the economic scale. They don't have access to these items and even if they did, they don't have the money. Bob wants to tell these people that they can get healthy, get rid of their pain, both mental and physical, and lose weight by going down to their local regular supermarket.