Managing sales leads has always gotten its biggest visibility for those organizations that have direct sales forces. But there are advocates that say that managing leads for the independent channel can be just as fruitful and in many cases more so. In this interview Jim LaBelle of LeadTrack software shares why the right software and the right management of leads for the independent channel can be tremendously productive. The host for this program is Jim Obermayer.
About Jim LaBelle
Jim Labelle is the President and owner of LEADTRACK Software. After an exciting career in telecommunications he purchased LEADTRACK Software as a way to reduce travel while staying involved in sales and marketing. He saw an opportunity in LEADTRACK to leverage his extensive experience in sales and marketing to help companies improve the effectiveness of marketing programs and increase sales through both direct and indirect distribution channels. During his career with GTE/Verizon he and his family relocated 14 times as he was given assignments with ever increasing responsibility throughout the organization. He started as a direct sales rep and moved through various positions in sales, distribution, logistics, marketing, customer service and general management. He was given responsibility to manage large regional and national sales teams; business and consumer retail chains; customer call centers with more than 2500 reps and was a pioneer in the launch of the original wireless business model that included using indirect sales partners to meet the exponential growth of the industry. He retired as an area president for GTE/Verizon and was then named CEO of 21st Century Telesis, a wireless startup with markets throughout the US.
This broad career background created the basis for many professional service contracts over the next several years with a number of telecommunication clients developing business plans; launching markets and securing financing.
In 2004 he purchased LEADTRACK Software recognizing the value of providing tools for large and small companies to manage valuable sales leads, distribution channels and marketing budgets. He also saw the opportunity to provide affordable solutions to all market segments without the need for budget busting monthly user subscription fees.
LEADTRACK introduced one of the first sales lead management software programs in 1978. For 40 years LEADTRACK has refined its sales lead management software products to keep abreast of changing technology and to include state of the art features allowing clients to optimize sales lead management functions., from a PC, the Web or any mobile device.
LEADTRACK solutions are deployed as either a public cloud solution called LEADTRACK on Demand or in a client server design installed on your premise, within your firewall in your private cloud. Our private cloud application called LEADTRACK Complete is comprised of LT Plus and LT Web, allowing access from any device. LT Plus is the core logic for the management and navigation of the LEADTRACK data base. LT Web is a companion product to LT Plus and allows unlimited login users with no monthly subscription fees. LEADTRACK offers closed-loop sales lead management tool for rapidly and effectively importing, distributing, nurturing, and analyzing sales leads. With just a few clicks, you can evaluate all of your demand generation programs. LEADTRACK also permits integration with backend CRM support tools and other business systems.