#082: Why You Should Consider Hiring a Marketing Company
“Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama
Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem. Effective marketing companies will have experience in Conversion Rate Optimization and will place an emphasis on that so that your money spent on developing a great website and online presence eventually turns into new patients!
Your expertise is more than likely in what you do for a living. While you could learn to do all of the things an internet marketing agency does, it’s not necessarily at the front of your mind. When a website is designed by a marketing agency, they’ll focus on making sure that your website can be read well by the search engines (which is called on-page SEO). Improving the on-page SEO is a very important part of improving your online presence. If you’d like more information on this subject, check out this blog post on Ten Reasons to Hire an SEO and Social Media Management Company.
Any experienced online marketing company has been able to identify what’s most effective and should be staying up to date on all of the latest changes from search engines. If you’re not experienced in this area, are unable to keep up to date on all of the latest changes from search engines, and don’t have experience in other industries and online marketing practices, then you’re simply going to miss some of the crucial information that these companies have access to. By hiring a marketing company, you’ll be able to avoid some of those pitfalls.
If you are more focused on the SEO aspect of things and not a holistic approach to your marketing campaign, and you are a dentist, then be sure to read this post I wrote about dental SEO companies, and what you need to watch out for.
You probably know your specialty and industry extremely well. But ask yourself – how well do you know the conversion rate aspect of marketing? How well do you know on-page SEO? How well do you know web design best practices? User design best practices? Link building, competitive research, blogging, outreach, and best online marketing practices? You might have some experience in many of these areas, but not as much as an experienced internet marketing company should.
An experienced online marketing company will be able to take what’s worked best for other businesses in the same industry as yours and will be able to apply it to your business. They’ll look at what’s worked in the past and what hasn’t and will be able to craft a campaign that’s meaningful and that works! If you have someone that’s working in the industry day in and day out, then you’ll be able to get better results than if you just went in blindly and attempted to do it all by yourself.
For example, you may think that you want to rank on search engines for the term “dentist in (your location)”. However, it may be extremely hard for you to rank highly for that keyword since it’s so popular and already has businesses ranking for it who have been there for longer than you have. An experienced internet marketing agency will be able to identify keywords that people search for that apply specifically to your business. They’ll be able to narrow down search results that will lead to actual patients rather than just broad search results that won’t lead to actual patients. For example, they’ll work to get you ranked for search terms that are specific to your practice like “invisalign salt lake city dentist”. Or if you’re in a neighborhood that’s called something specific, they might advise you to create specific pages that will allow you to rank for those searches which are less competitive and will provide better results.
If you’re working with someone that’s keeping up to date with the changes in the industry, search engine updates, marketing best practices, and can use all of that knowledge to help you accomplish the vision that you have for your business – how much better do you think your results are going to be? For example, let’s say that with a marketing agency you get 10 new patients per month and without them you get 5 new patients for month, does that justify what you’re paying them? More than likely, yes! If your average new patient brings in $1000 in revenue which (with 5 new patients) is an extra $5000 per month and you’re paying the company less than that, then it makes sense to hire someone and stay with them so that they can get you the best results.
If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks!
This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.
If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.
Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
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