Business:Management & Marketing
Episode 010 - SEO and Local Listings
SEO Tricks to Rank Above Your Competition & Increase Website Traffic
Have you ever wondered How SEO WORKS? It all begins with a crawler/robot/spider that indexes webpages one at a time. They begin on high authority webpages… pages that have been around a long time, have high trust and high traffic volumes. The robots scan the page, indexing descriptive words and phrases to learn more about what categories the page fits in for search purposes. Once the robot has completed scanning page, it follows any links it has found, and the whole process repeats.
We all need to be doing internal and external SEO… tactics within your website, and techniques outside of your website. External SEO can also be called link building, which includes social media, article marketing, blogging, listings, reviews, (to name a few), and my favorite for geographic based businesses is local listings…
If you have a physical business address, fill out your Local Business Listings. If you’re not sure what websites offer free local business listings, use a paid online listing service strictly as a checklist generator (never Never NEVER BUY the service!!). Go down the local listing site checklist, and attempt to claim, create, or update your listing on each one. Some you will get into, others you can’t. The process for each maybe a bit different (some requiring confirmation, others do not). When filling out your local listings, make sure your Company Name, Phone Number, Address, and Website Address are identical across each, because Search Engines like to see consistency. Some listings allow you to include all kinds of information, so fill them out as completely as you can, and vary your descriptions so that you have a variety of phrasing.
Organic SEO is just that, organic SEO. They want to see organic growth… that means they want to see that it appears a human is doing the work. If you pay for an online listing service, it will look like all your listings updated at the same time. That looks like a robot did the work!
REFERENCES FROM KELLY:
I enjoy using www.Yext.com to create my local listing checklist.
(One of many) SEO Terminology lists: https://moz.com/blog/smwc-and-other-essential-seo-jargon
It is Free