In this episode, we talk to David Neff, VP of Consulting for Clearhead, working for Fortune 500 brands and large nonprofits on digital transformation. He is also the founder of Lights. Camera. Help., a nonprofit that helps other causes tell their mission through video, and co-author of the book IGNITE : Setting your Organization’s Culture on Fire with Innovation. Our big question was "what does it mean for culture to be a living and breathing thing?"