We must move away from understanding the value of products towards understanding the value of experiences, according to Dr. Roni Zeiger, co-founder of Smart Patients, former Google chief health strategist, and upcoming keynote speaker at SHSMD Connections. What matters is design, not just of the product, but of the experience into which the product is integrated. So how can we tell if the design is effective? What’s the chance that we’ll design right the first time? Full show note at bit.ly/hitpodcast53.