Business:Management & Marketing
5 Ways to Ensure CRM Success
No one can deny that Velocity is a heavy-weight in the CRM space.The company produces undeniable research on the subject of sales lead management and processing. It is because of this that we approached Matt Reid, VP of marketing for Velocify to share five very specific paths to CRM success. The host is Jim Obermayer.
About Matt Reid
Matt Reid is the vice president of marketing at Velocify. With more than 15 years of marketing, strategy, and management experience at Fortune 500 and early-stage technology companies alike, he oversees marketing, sales development, and growth strategies for Velocify’s complete solution portfolio. Prior to Velocify, Reid served as chief marketing officer for Procore Technologies, led global marketing for the advertising technology company OpenX, and built sales and marketing from the ground up for Eucalyptus Systems, an open-source cloud platform acquired by HP. Earlier in his career, Reid led product marketing for all SaaS technologies at Citrix, directing the initial market launches of GoToMeeting and GoToWebinar. Reid earned his Master of Business Administration degree in marketing at California State University, Sacramento, and dual bachelor’s degrees at the University of California, Santa Barbara.
Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement and implement optimized workflows, ultimately helping sales teams find and convert more leads.
Velocify has recently been recognized as one of the fastest growing companies in North America by Deloitte and Inc. For more information about Velocify or its technology, please visit the company’s website and blog, or follow the company onFacebook, Twitter, LinkedIn or YouTube.
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