Business:Management & Marketing
How we can justify our customer experience investments with Blake Morgan.
Blake Morgan is an expert in modern customer experience management. Considered one of the top 10 customer experience people you should follow on Twitter @BlakeMichelleM, Blake has a lot to say about how we can justify our customer experience investments to our management team. Follow her on Forbes, too. Blake tells us a bit about what she does: I provide advisory and content services to brands and vendors. I’ve worked with Intel, Verizon, Verizon Wireless, Newmark Knight Frank Retail, Misfit Wearables (acquired by Fossil), Plantronics, Astute Solutions, Clarabridge, Pegasystems, Sparkcentral, Zendesk and more. I have a book coming out in the Spring of 2017 on customer experience with Routledge. I am #20 on ICMI’s top 50 thought leaders of 2015 and a frequent speaker and writer on the topic of customer experience. I am also highly involved with SOCAP, the Society of Consumer Affairs Professionals, and I serve as President for the Northwest Chapter. I live in Alameda, California with my husband and our baby on the way. Customer Marketing Radio is generously sponsored by Influitive Influitive’s advocate marketing platform enables companies to activate customer, partner and employee advocates at scale, bridging fragmented customer-focused programs to systematically reach more advocates and get them to do more advocacy.view more
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