Business:Management & Marketing
Where customer marketing should live inside your organization?
Anthony is vice president of marketing at Gainsight, a leading company in the customer success software space.Anthony has a number of controversial ideas, including one about where customer marketing should live inside your organization. How a failure to focus on customer success creates the Leaky Bucket Syndrome which threatens the existence of SaaS businesses. We talk about the precursor to Account Based Marketing success. What you need to do before you embark on your ABM project.view more
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