Business:Management & Marketing
Why PR is More Accountable in a Perplexing Digital World
Some say that public relations is more important than ever before. Others contend it is losing ground in a digital world obsessed with accountability (read as sales results for every dollar spent in marketing). Is PR more accountable than other forms of marketing? Let’s hear it from Cision SVP of Marketing Ken WIncko. We may also get a review of their new Cision Communication Cloud™. The host is Jim Obermayer
About our guest Ken Wincko
Ken Wincko is the SVP of marketing at Cision and PR Newswire, where he manages the company’s global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product, and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations.
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence.
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