Business:Management & Marketing
Solving the Mystery Tracking ROI attribution for Social Media
Social Media? Can’t do without it, no doubt, no argument. Tracking the attribution is another issue; some say they can, some say they can’t. Allen Gannett the CEO of TrackMaven dispels the mystery of tracking social media. The host is Jim Obermayer.
About the Guest Allen Gannett, CEO and Founder of TrackMaven
Allen Gannett is the CEO and founder of TrackMaven, the integrated marketing analytics platform used by hundreds of the world’s best brands. Allen also serves as a General Partner at Acceleprise Ventures, where he invests in early-stage SaaS companies. Previously, he was CEO of Splash Networks. Obsessed with pumpkin pie and corgis, Allen lives in Washington, D.C., and once was a runner-up on Wheel of Fortune.
Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing. With the TrackMaven platform, marketers are able to optimize content and campaigns, tie marketing activities to ROI, and benchmark industry performance. The TrackMaven platform monitors activities across 19 digital channels and analyzes more than 1 million pieces of unique marketing content every day. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.
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