Business:Management & Marketing
Content – What Role Should it Play in the Sales Process?
This is a third in a series of programs that discusses how a new CMO introduces Revenue Marketing to her new company. It will air live Thursday, January 5, 2017 at 10:30 am Pacific.
In the first interview on SLMA Radio we interviewed Liz Sophia and her CFO Ron Shah with the program title of: How a CFO and VP of Marketing fell in Love with Revenue Marketing. Ron seemed to be impressed with the concept that marketing can create measurable revenue. The relationship had gotten off to a great start, but both parties said it was still too early to measure a tangible success.
----more----In the second program, Is the Love affair between the CFO and the VP of Marketing still alive? We explored how at nine months into the program Revenue Marketing had become a reality for marketing, salespeople and the CFO. Success was measurable.
In this last installment we interview Liz Sophia again, but this time we hear from the VP of Sales Mike Ehrle as we discuss “Content – what role should it play in the sales process and how to leverage it to your advantage”
The host is Jim Obermayer.
Mike Ehrle Senior Vice President, Sales
Mike Ehrle leads all sales and operations functions for Hodges-Mace. Prior to Hodges-Mace, Mike was responsible for numerous new business development, client retention, sales operations, and strategic initiatives across payer and large employer clients for Davis Vision / Highmark Health and nearly ten years at UnitedHealth Group.
Liz Sophia Senior Vice President, Marketing
Liz Sophia joined Hodges-Mace as Senior Vice President, Marketing in September of 2015. Her expertise is helping marketing organizations become revenue centers by adopting today’s most innovative concepts and technologies including: lead generation, sales-marketing alignment, content marketing, revenue performance management, and marketing automation.
Hodges-Mace, LLC is headquartered in Atlanta, Georgia and is a leading provider of employee benefits communication and custom enrollment services to large U.S. employers. Founded in 2004, the company’s strategy remains the same: work with fewer, larger clients than our competitors, so that we can dedicate the best resources to each client. Ultimately, our high-touch service philosophy and thorough approach to solving our client’s challenges translate to an exceptional customer service experience.
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