Dan Olsen: A Playbook for Achieving Product-Market Fit
This episode of the GrowthX Academy podcast features Dan Olsen, author of the best-selling book, The Lean Product Playbook. It was recorded at the Nasdaq Entrepreneurial Center in San Francisco, where Dan was our guest speaker as part of the GrowthX Academy UX Speaker Series.
Dan shared insights from his book featuring best practices in achieving product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan will teach you his simple but effective process for achieving product-market fit. The Lean Product Process is a 6-step methodology that guides you through how to:
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers
For those who are founders, come learn how to turn product definition and development into more of a science than an art to improve your odds of success. And for aspiring professionals, come learn how to you apply this methodology to a successful career in Product Management, Sales, Marketing or UX Design.
Dan Olsen is a product management and Lean startup consultant, speaker, and author. His passion is helping others create successful products that customers love. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.
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