Business:Management & Marketing
What is the Meaning and Application of Account Based Sales?
Yes, we have heard about account based everything and account based marketing, but do we really know what account based sales is all about? Katie Doyle VP of Marketing at Outreach Corporation answers our questions. The host is Jim Obermayer Our Guest Katie Doyle Katie Doyle is the vice president of marketing at Outreach and has over 15 years of enterprise software marketing experience delivering results for some of the most successful high-growth startups and established industry players. Prior to Outreach, Katie served as director of product marketing for Salesforce where she oversaw the Pardot, the company's marketing automation software. She has also worked as a marketing director for MuleSoft, Guidewire, and spent over seven years with IBM, working her way from a software engineer to a product marketing manager. She currently resides in Seattle, WA and enjoys exploring new restaurants and traveling. About Outreach Outreach is a system of action for sales, empowering sales teams to meet rising quotas and revenue targets. A complimentary tool to customer relationship management (CRM) systems, Outreach uses a combination of automation, analytics and content to prescribe actionable next steps for engaging with prospects. Starting with six employees in 2014, Outreach has grown to nearly 150 today and projecting to triple its workforce by the end of 2017. Customers like CenturyLink, Pandora, and Glassdoor rely on Outreach to gain 1-2 more hours of active selling per day/rep, secure 30% more meetings and contribute up to 25% more revenue. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.view more
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