Episode #21: Glow Worms & Social Media, Oh My!
Has anyone else noticed that the only people who think using social media to market your business is easy are the people who don't actually have a business?
Don't get me wrong, Facebook, Instagram, and Pinterest are great options for a budget conscious business owner, but they're not easy.
They require careful planning, a commitment to regular posts, and a willingness to engage not only with the people who follow you but in whatever group or conversation you find your target market. And this all has to be done without sounding like you're spouting a canned sales pitch.
As if that wasn't enough, you have to block off time away from running your business for each and every social media platform you use. It's not hard if you have the time and tools, but when you're a small business owner there is never enough time.
Stephanie will be sharing insider tips and tricks on how to tackle your social media marketing, and Graham will be talking about glow worms and how to overcome perfectionism. And yes, you read that right, I said glow worms. (Hint: They play an important role in the latest Telephone Museum special exhibit.)
NH Telephone Museum http://www.nhtelephonemuseum.org/
How to Mentor a Perfectionist, W. Brad Johnson and David G. Smith, Harvard Business Journal
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