Business:Management & Marketing
Four Must Have Tools Every B2B Marketing Department Needs
In this second of a series of interviews we talk with Dan McDade of PointClear about the four must-have-tools every marketing department needs. With the proliferation of software programs, processes and web-based tools, marketing is no longer as simple and straight forward as it once was. McDade says we will be surprised by his take on the subject. McDade is the President and Founder of the 100% Lead Qualification Firm PointClear. The host is Jim Obermayer.----more----
About our Guest Dan Mc Dade
Dan McDade, President & CEO founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For close to 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications.
B2B marketers count on PointClear to deliver 100% sales qualified leads. PointClear provides super-targeted account-based marketing services—including lead generation, qualification and nurturing—that support complex sales processes and drive bigger deals. For more information visit www.pointclear.com.
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His popular “Viewpoint Blog” can be read here.
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