Business:Management & Marketing
Defining the Benefits of Revenue Intelligence
Marketing is all about “Connecting marketing investments to revenue…and making sense of attribution data is even harder”, so says BrightFunnel and we agree it should always have been this way. In the episode we interview BrightFiunnel's CMO Dayna Rothman to understand how this is done in the prospects journey and why it can apply to every marketing department. The host is Jim Obermayer.
About Our Guest Dayna Rothman
Dayna Rothman is BrightFunnel’s VP of Marketing and Sales Development. She has almost a decade of experience in B2B marketing technology, authored Lead Generation for Dummies, and has won industry awards for her work in marketing. Previously, Dayna was VP of Marketing at EverString and also led content marketing at Marketo for over three years. She has a BA in English from Southern Connecticut State University and an MBA from Golden Gate University.
Rothman was interviewed on DemandGen Radio (on the Funnel Radio Channel) with the host David Lewis: I Have a Super Power
BrightFunnel shows marketers a connected view of the customer journey. By gaining insight into how every marketing activity influences a closed customer, marketers can show true impact on revenue. Through BrightFunnel’s easy, full-funnel reporting suite, your whole marketing team has visibility into what moves the needle—so they can more effectively orchestrate the entire customer journey from lead to close.
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