Business:Management & Marketing
016 Micro-content under the microscope - a different way to tell a bigger story!
Zoetic Agency's Trevor Young and Dionne Lew chat about the power of micro-content when published with strategic intent. They explain the breadth of micro-content, providing numerous examples of the many and varied formats that brands can use today. Plus they discuss how micro-content can support - and add value to - an organisation's longer form content efforts. Brands mentioned include Lockheed Martin, NASA, GE and Alliance Française de Melbourne. Critically, according to Dionne and Trevor, micro-content that's short, stackable, shareable and strategic can, when published consistently over time, help build upon an organsation's public-facing narrative.view more
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