Business:Management & Marketing
Fixing Mid-Funnel Marketing Breakdown
Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the marketing mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become a new problem child both for marketing and sales!
Join us on SLMA Radio, as Tom Judge from DMP will be discussing his research findings on the subject of lead generation mid-funnel breakdowns, the severe problems they're causing to sales, and how to fix them. He will tell us how to diagnose and fix mid-funnel failure and drive more sales leads into the pipeline. He’ll have several contrasting examples so listeners can compare how they’re doing. The host is Jim Obermayer
About Tom Judge
Tom Judge is passionate about the science and art of the lead-to-sales funnel process. Aa a 20 year industry veteran he is responsible for heading up the strategic assessment and planning services unit at DMP and has presented research and best practices on the “The Mid-Funnel” at sales & marketing industry events. Tom is an Alumni of the Sales Lead Management Association’s list of - Top 50 Most Influential in Lead Management.
About Direct Marketing Partners
DMP is a lead-to-sales services company helping B2B firms strategically plan, build out data bases, and perform lead generation and inside sales tele-qualification campaigns to improve sales funnels and revenues for client companies. Major firms in technology, manufacturing and life sciences industries use DMP services to fix and build their lead funnels.
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