Business:Management & Marketing
Why Sales and Marketing are a Science
Many managers give lip-service to the thought that marketing and sales is a science driven by data, and repeatable processes. In reality very few managers know the science of marketing and sales well enough to make good on the promise of a repeatable process to create demand and close sales. Our guest this week is a principle at SBI, Dan Perry who will tell us why science dominates sales and marketing more than ever before and how it can be implemented. The host is Jim Obermayer.
About our Guest Dan Perry----more----
Dan approaches the idea of making your number from a unique perspective. Like many SBI leaders, he has walked a mile in your shoes. He comes from the industry side and has had to make his number to be successful. Perhaps this is why it’s wise to rely on SBI’s evidence-based methodologies. Though SBI is certainly an execution-based firm, Dan only implements strategies and solutions for his clients after they have been verified with before-and-after data. This leads to adoption of sales programs in the field, rather than shelf-ware.
SBI is a firm comprised of former sales and marketing leaders who spend every minute of every day thinking about one thing: Making Your Number. We are a firm that is drawn to companies with aggressive goals and unreasonable time lines because we enjoy working on projects with a lot on the line. Our business is built to over-serve a small number of clients. We are not trying to please everyone, and we always put our money where our mouth is. Because of this we tend to develop deep and long lasting relationships with our clients and coworkers, that extend beyond the office.
SBI uses the benchmarking method to help clients accelerate their rate of revenue growth. Benchmarking allows our clients to leap frog their competitors by getting access to emerging best practices from the top sales and marketing leaders.
SBI has a legacy of making a measureable and lasting impact on the success of our clients.
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