In this episode we discuss how our perception of reality dramatically shifts what actions we take, why you should embrace 2000+ years of wisdom to be happier and more productive, how to stop judging yourself and others based on your achievements and root your identity in something within your control, we look at how we can cultivate a more humble and resilient world view, discuss strategies for connecting with top tier mentors, and much more with Ryan Holiday.
Ryan Holiday is a media strategist and writer. He is the bestselling author of over five books including The Obstacle is the Way, Ego is The Enemy, and most recently his upcoming book Perennial Seller: The Art of Making and Marketing Work That Lasts. Ryan previously worked as the director of marketing for American Apparel, working on several controversial campaigns, before starting his own creative agency. His work has been featured in The Huffington Post, Fast Company, Forbes, and more!
Why you should understand the Stoic discipline of "perception"
The way in which we see the world changes how we interact with it
How to accept situations as they are, not as you want them to be
Why you shouldn't waste time figuring out how things happened, who is to blame, etc - you should shift your focus to constructively determining the next thing to do
“There’s no problem so bad (in space) that you can’t make it worse”
The challenge of perception is not making the situations in your life worse with interpretations, resentments, anxieties
The story of Amelia Earhart and how you can use it to take action in the face of challenges
When you’re offended, when you think something is beneath you, you are projecting onto that situation something that may not be there
How do you react when people don’t think you have what it takes?
How to make yourself the most important person in a room, not by posturing, but by what you can contribute
How we can flip obstacles on their heads and view setbacks as opportunities
“What stands in the way becomes the way”
We have the ability with our minds to change how anything means
Setbacks make some people worse, some people tough it out, other people get even better
What is “Stoic Optimism” and why stoicism is not a focus on the negative
The distinction between Being and Doing and why its so critical
Should you do the “right thing” even if it pisses people off, hurts your chances of being promoted, causes political infighting, and worse?
Many people make the choice unknowingly between being and doing - and end up one day wondering where it all went wrong
How do we untangle success from our identities?
How do we avoid the trap of judging people based on their achievements?
The importance of being able to measure yourself by an internal score card - and not the external score card of accomplishment and achievement
Focus on basing your identity on an internals scorecard that is within your control
Decide what’s important to you, and root it within the things you control
How do we anchor our identity and self worth on a more stable footing?
How to have a more humble and resilient worldview
The critical difference between stoicism vs pessimism and how to look at both sides of the coin and realizing there are no good or bad outcomes - just outcomes
Everything is relative and subjective - someone in the third world would kill to live the life you may think of as failure
The world isn’t saying “this is happening to you because its bad” its just saying “this is happening”
The hard work of stoicism is the practice of doing it every day
“The message is the marketing” and how you shouldn’t distinguish between the making and the marketing when creating something
Why Ryan writes so much about ancient philosophy and how you should focus on rooting your ideas in timeless principles
The tactics Ryan used to build a relationship with and become an apprentice of Robert Greene
The people who need mentoring the most often get the least mentoring
Do well and a mentor will find you, put in the work, show the potential, and then mentors will naturally start to show up in your life
How Ryan approaches the creative process and the strategy he uses to test new ideas
You have an idea, you test that idea, and you work on it every single day - it gets 1% better every day - and at the end it’s finally good
Every book should be an article before its a book, every article should be a dinner conversation before its an article
Most of the marketing of anything that lasts is really about the product itself
Strategies Ryan recommends for finding a market for our ideas or concepts
Don’t create a solution in search of a problem, find problems and build solutions
How to uncover the problems that people are struggling with that you can help solve
What are needs that people have that there are currently no solutions?
How Ryan would start building an audience from scratch today if he had to start over
If you don’t collect your fans and have direct access to them - you are at risk - own your relationships with your customers and fans as much as possible
How Ryan deals with staying creative and productive with a new born child
Why Ryan hates the question of “whats the biggest struggle you’ve had to overcome”
Time you spend dwelling on the past (negatively or positively) is wasted time and attention
What Ryan journals about every morning and how he implements stoic philosophy into his life